Day 1
Find the leak
We review the funnel, CRM, outbound motion, analytics, and handoff points live. The goal is to isolate the failure before anyone builds more surface area.
Leak map
ACCEPTING NEW ENGAGEMENTS
We don't write decks. We ship systems.
Strategy, RevOps, and AI infrastructure for founders who've realized more leads won't fix a broken go-to-market machine.
$5M+
Capital evaluated
250+
GTM motions diligenced
18%
SQL lift, DTC client
100%
Milestones, 90 days
01 · Services
One operator. The entire go-to-market machine.
Four practice areas, one studio. You leave with a system your team owns and operates. Not a dependency. Not a retainer you can't get out of.
GTM Strategy & RevOps
Stage-by-stage funnel diagnosis, CRM architecture, lead scoring, and pipeline forecasting. The unglamorous layer most teams skip. It's what drove an 18% lift in SQL conversion on a recent DTC build.
Data & Analytics
SQL financial modeling, CAC/LTV by channel and cohort, retention curves. On one engagement the Tableau layer became the single source of truth for every QBR: Finance, Marketing, and Ops finally reading the same numbers.
GTM Infrastructure
Apollo + Clay + Instantly multi-mailbox cold infrastructure: domain segmentation, deliverability protocols, account-based targeting that scales volume without ever risking your primary domain's reputation.
AI Automation
Claude-powered agent teams, orchestrated through Make.com and n8n, that enrich accounts, score intent, and monitor the market autonomously. Not a chatbot bolted onto your stack: the production system that runs behind every engagement here.
00-90 · Operating Timeline
From messy funnel to working system.
The engagement is built like a diagnostic sprint: isolate the leak, rebuild the machinery, launch controlled motion, then transfer the operating rhythm.
Week 1
Rebuild the core
Messaging, account logic, CRM stages, enrichment, scoring, and reporting get rebuilt around the actual buying motion.
Operating spec
Weeks 2-4
Launch the system
We stand up the campaigns, automations, dashboards, and QA loops. Every moving part has an owner, a threshold, and a rollback path.
Live motion
Days 30-90
Tune and transfer
The system gets tightened against real market feedback, then handed over with dashboards, SOPs, and the cadence your team can run.
Owned system
“
We've diagnosed 250+ go-to-market motions from the investor's seat. They almost never break where the founder thinks. So we find the real fault, model what it's costing, and ship the system that fixes it.Ferrari Digital Studio · Operating Principle
02 · Selected Work
Three engagements. Three measurable outcomes.
Each system is still running. Each number is verifiable.
A full product line pivot in ninety days.
We orchestrated a confidential product pivot across four enzyme product lines, building a 90+ qualified B2B decision-maker database via a custom Apollo + Clay + Python enrichment pipeline, mapped to three target industry conferences.
100%GTM milestones
90+Verified targets
3Conferences mapped
// GTM PIPELINE BUILD · 90 DAYS
Raw Market~10K
ICP-Matched~2.4K
Enriched~480
Verified90+
// SQL CONVERSION · BY QUARTER
+18% SQL LIFT
The leak wasn't in the ad spend.
The brand was ready to spend more on paid. We ran the funnel data in SQL, found where leads were actually leaking, rebuilt the CRM workflows to stop the drop-off, then modeled CAC/LTV by channel. Redeployed $250K of existing spend instead. It replaced the work their fractional CFO had been doing.
18%SQL conversion lift
$250KReallocated spend
0Downtime go-lives
Gulf-region intelligence at VP level.
We delivered a sovereign-wealth GTM package across Saudi Arabia, UAE, and Qatar, including a 10-contact verified stakeholder intelligence document with VP-level access at a major Gulf cultural institution, plus two executive-grade decks ready for outreach.
10VP-level contacts
3Sovereign markets
2Exec decks delivered
// VP-LEVEL STAKEHOLDER INTEL
KSAEVP, Strategic Programs✓
KSAVP, Cultural Heritage✓
KSASVP, Sovereign Investment✓
KSAVP, Partnerships✓
UAEEVP, Cultural Affairs✓
UAEVP, Investment Authority✓
UAEVP, Architecture Programs✓
UAEVP, Cross-Border Deals✓
QATVP, Institutional Capital✓
QATVP, Cultural Programs✓
03 · AI Stack
The stack ships with the engagement.
Every client gets the production AI infrastructure we've built. Not a recommendation, the running system. Agent teams that enrich accounts, score intent, and monitor the market around the clock, wired into your CRM from day one.
# GTM enrichment + intelligence pipeline
$ python pipeline.py --client="series_b_pharma"
trigger :: "new_lead" → Make.com / n8n
agents :: Paperclip → Claude team
enrich :: Apollo + Clay → 90+ verified
score :: Claude API → ICP fit, intent
route :: Instantly.ai → multi-mailbox
monitor :: NewsAPI + Claude → brand signal
✓ live · 2+ hrs/wk saved · 4 engagements deployed
$ python pipeline.py --client="series_b_pharma"
trigger :: "new_lead" → Make.com / n8n
agents :: Paperclip → Claude team
enrich :: Apollo + Clay → 90+ verified
score :: Claude API → ICP fit, intent
route :: Instantly.ai → multi-mailbox
monitor :: NewsAPI + Claude → brand signal
✓ live · 2+ hrs/wk saved · 4 engagements deployed
// ORCHESTRATION
Make.comCross-platform workflow orchestration across CRM, email, and enrichment touchpoints.
// ORCHESTRATION · SELF-HOSTED
n8nSelf-hosted workflows for engagements requiring data residency or vendor-independence.
// AGENT ORCHESTRATION
PaperclipOpen-source AI agent orchestration. The runtime that manages our Claude-powered teams across every client workflow.
// REASONING
Claude APILead scoring, brand monitoring, market intelligence, and competitive analysis.
// ENRICHMENT
Apollo + Clay + PythonValidation, segmentation, and account-based targeting at scale.
// OUTBOUND
Instantly.aiMulti-mailbox cold infrastructure with domain segmentation and deliverability protocols.
If your GTM is broken, we'll find where.
One call, one screen share. We pressure-test your funnel live and leave you with the three things we'd fix first, whether or not we end up working together.